Message Playbooks

“Every word counts. Make yours matter.”
HILO’s Message Playbooks equip your team with language that breaks through the noise.
What’s Inside:
Curated Templates: Messages crafted for outreach, follow-up, thank-you notes, and re-engagement
Scenario-Based Examples: Real-world examples tested in fashion, beauty, and luxury retail
Emotional Triggers: Use empathy, curiosity, and storytelling to spark replies
Build client connection through emotional conversations.
A curated library of relationship-first messages - move beyond sales to reflect clients’ lives,
passions, and stories, whether it’s family, hobbies, travel, career milestones, or self-care moments.
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In-Store Visit Invitation
Invite clients back through meaningful events to build loyalty.
Each message emphasises experience and a sense of participation.
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“Every word counts. Make yours matter.”